Continuous promotion of events is an invariable part of the daily duties of any successful organizer. As trite as it may sound, discounts are something that drives global trade and people are much more likely to shop during sale periods. The month of February is internationally recognized as the month of love because of the feast of St. Valentine's Day and that makes it a very opportune period to boost sales through love-themed discounts.

"It's not so much what you offer, it's how you offer it" - Brian Halligan, co-founder of HubSpot. In today's dynamic and fast-paced world, the amount of information is many times more than our minds can process. This is also why our attention span is getting smaller and smaller.

There is a widespread understanding that all sales systems are the same and using any one is a matter of low fees and personal preference. This statement of course cannot be called true as there are many factors and personal preference and low fees are a small and not so significant part of them.